Guides, tutorials, and insights on color theory, palette design, and building beautiful, accessible digital experiences.
April 23, 2026
A rebrand, a new product identity, an unreleased logo — the hex codes are the IP. Any palette tool that sends your starter color to a server is receiving the first pixel of a brand before it is announced. Here is the architecture that respects the NDA.
April 18, 2026
Learn the step-by-step process professional designers use to select website colors, from understanding color psychology to applying the 60-30-10 rule for balanced, accessible palettes.
April 15, 2026
A beginner-friendly introduction to the color wheel, color harmonies, warm vs cool tones, and practical tips for applying color theory to your designs.
April 20, 2026
Learn how to create accessible color palettes that meet WCAG 2.1 AA and AAA contrast requirements. Covers contrast ratios, color blindness considerations, and practical tips for small business branding.